Hyderabad, March 3 : Asaduddin Owaisi, whose party AIMIM overcame many challenges to hold on to Hyderabad Lok Sabha seat for 40 years, is likely to face tough battle this time with the BJP fielding businesswoman and philanthropist, Kompella Madhavi Latha, who has been working in Muslim-majority old city.

The BJP has named Kompella Madhavi Latha, chairperson of city-based Virinchi Hospitals, as its candidate for the forthcoming polls.  Owaisi, seen by many as the face of the Indian Muslims, may face spirited challenge from the BJP whose leaders are confident of wresting the seat from All India Majlis-e-Ittehadul Muslimeen (AIMIM). 

A professional Bharatanatyam dancer, Madhavi Latha has never been an active politician but multiple factors led to BJP picking her as its candidate to take on Owaisi in his stronghold. 

The BJP had never fielded a woman in Hyderabad and with Madhavi Latha said to be active in philanthropic activities in parts of the old city, the party is looking to tap the Muslim votes. 

Known for her pro-Hindutva speeches, Madhavi Latha also campaigned against triple talaq. She is said to be in touch with various Muslim women groups. 

The 49-year-old is a trustee of Lathamma Foundation and Lopamudra Charitable Trust and also runs a small fund for destitute Muslim women. She also runs a gaushala. 

Hoping for a BJP ticket, she had already started meeting women in some parts of the old city. Last month, she posted on social media her photographs distributing ration among burka-clad women.

The programme was organised under the aegis of Lathama Foundation.  Madhavi Latha organises education, healthcare and food distribution programmes and offers to help the needy with a missed call to her mobile number.