New Delhi, Sep 12 (TIWN) Brooklyn-living Indian designer Roopa Pemmaraju made her New York Fashion Week debut this Wednesday. The collection was a riot of colour with an ode to Indian artistry, yet there was an overall easiness to everything. Held at The Merchants House in the heart of New York City, the collection named the "Suncatcher", is designed for global audience, while being a celebration of her Indian roots.

This was dopamine dressing with a serving of desi brilliance, as Swarovski crystals highlighted the hand embroidered details. This slow fashion designer mixes block printing with digital printing, and opts for sustainable techniques that do not over consume water and other resources. From fun crop tops with midi skirts to joyous sundresses, shapes were kept uncomplicated, so that craftsmanship and colour (Gulabi pink is her go to colour for Summer 2022) remains the focus of her designs. With graphic floral patterns inspired by the gardens of her home country being de rigueur, Roopa brought an Indian Summer to New York. Retailing out of stores like Anthropolgie, the under the radar designer tells us about her fashion journey. 

Tell us about the roots of the brand, with its start in Australia, but now an American based label?  RP: The brand was founded when I was in Australia. I was feeling very homesick, for home, my family, and for the rich colours and art of India. But I soon started finding such inspiration from the indigenous art of Australia and wanted to find a way to collaborate with these artists while still connecting to my homeland. Now that we are based in New York, we are better positioned to reach an even larger audience. We will always stay true to our Indian roots, and to our mission of human sustainability.