TIWN
New Delhi, July 24 (TIWN) Grammy-nominated rapper and singer-songwriter Raja Kumari unveiled her brand-new single titled 'Firestarter' on Friday. She says that the track has a universal appeal to it.
With phrases like 'I ain't afraid I'm only living for today', and 'There is no other can't replace me cuz I'm bossy,' Kumari spits bars with her trademark forward-thinking spirit.She said: "It's been almost two years since I've been on the set, specifically for my own independent music video, where it's about the fashion and the production. This is the first time that I didn't take the whole creation process too seriously as I wanted it to be fun and free-flowing."The record mixes trap beats with Indian classical music, continuing Raja's mission to trailblaze a musical connection between the East and the West.The 'Firestarter' video is directed by MTV VMA 2020 titleholder Michael Garcia. He has been credited for his work with artistes like Machine Gun Kelly, Ty Dolla $ign, Fetty Wap, and Jack Harlow.'Firestarter' is produced by the Indian film industry's music director Aditya Dev.The single is released via Mass Appeal India in partnership with the American record label Capitol Records.Devraj Sanyal, MD and CEO, Universal Music Group, India and South Asia said: "At Mass Appeal India, our constant endeavour is to push the boundaries of our brand of global hip-hop and no one quite does it like Raja Kumari. Her sound, her vibe, and her words are unique and that makes her an amazing artist with massive mainstream crossover potential. It starts with 'Firestarter' now and we couldn't be more excited!"
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