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Anushka Sharma: Theatrical releases are here to stay in India
Anushka Sharma: Theatrical releases are here to stay in India

New Delhi, June 21 (TIWN) Actress-producer Anushka Sharma feels nothing can substitute the experience of watching a film on the big screen, and feels the post-Covid era will usher in a new wave where OTT platforms will "parallely exist" with theatres.

"That has been proven right with these platforms, where certain stories, like all the shows that have done well or all the movies that have done well on these platforms, found that audience in India. They have reached out to people and got appreciation and applause from the audience. So, I think this audience is here for content and content only. And you don't have to fall back on certain tropes of theatricals, which can be a bit limiting," added Anushka, who turned producer at the age of 25.

She launched her production house Clean Slate Filmz with her brother Karnesh Sharma, and has backed unconventional stories, bankrolling films like NH10, Pari, Phillauri, and the web-series Paatal Lok, which was her debut digital production and which turned out to be a massive hit.

While the digital world is booming, Anushka, whose Bollywood journey shows that she is always up for experimenting, maintains that it isn't a threat to the big screen.
"At the same time, I feel that theatrical releases are here to stay in India because we, as a society and a culture, enjoy celebrating," said the actress, who is married to Indian cricket captain Virat Kohli.
She explained: "We have so many festivals. We like to come together and have an experience. I think movies give you that. When you go into a theatre and the lights go off and the big screen comes on, I think that's an experience you cannot substitute and that's why I feel like you will always have theatrical releases."
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