As per tradition, this Salman film comes out on the Eid weekend on 5 June, and has a long five-day weekend to register good collections. Bharat like all of Salman Khan-helmed films, will get a release in 4000 plus theatres.

 

This time around though, the film will release during the ICC Cricket World Cup, with India playing its first match of the tournament on day of Bharat’s release.

 

Siddharth Bhardwaj, chief marketing officer and the head of enterprise sales, UFO Moviez, which is distributing the film in India, says that films work irrespective of the time of their release “if the content is good.”

 

"“I feel both cricket and movies can co-exist as we witnessed during the IPL season, most Bollywood, regional as well as Hollywood films did well and clocked huge box office collections. A movie will do well if the content is good, irrespective of the time it is released. What audiences are looking out is good content and an entertaining film.”" - Siddharth Bhardwaj, UFO Moviez

 

Directed by Ali Abbas Zafar, Bharat is an adaptation of the 2014 Korean film Ode to My Father, tracing the history of India parallel to a man’s life, spanning 1940s to 2010s.

 

The distributors are confident that the film will get a humongous opening, thanks to the Salman factor.

 

“Salman is one of the most loved actors and Bharat being a mass movie, it has appeal across all age groups and hence the movie is expected to do well in single screens and multiplexes across segments. Besides, ICC World Cup 2019 is following a different format this year around, which will give audiences a lot more matches of India to watch, which is why we are sure Bharat won’t be affected,” says Siddharth.