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Capital View: Ikea plans mega presence in Delhi to boost growth
Capital View: Ikea plans mega presence in Delhi to boost growth

New Delhi, Dec 5 (TIWN) After announcing its plans to enter Gurugram, Sweden-based Ingka Group's home furnishings brand Ikea plans to have stores in Delhi as well as Noida.

The company will enter the NCR market via Ingka Centre which will come up in Gurugram.  The centre is a mixed use retail destination which will be anchored by a large format Ikea store and is expected to come up within 3-4 years.A  Besides, the company plans to have an omnichannel approach which will have a combination of "big and small stores" as well as an online presence.A  In conversation with IANS, Ikea India's CEO Peter Betzel, who also acts as the company's Chief Sustainability Officer said: "We have bought land in Gurugram and Noida and in parallel looking for suitable locations in Delhi."  "We should be able to announce the timelines (for Delhi and Noida projects) in the near future."  The home furnishings brand had opened its first physical store in 2018 in Hyderabad followed by the second one at Navi Mumbai in 2020, and recently, expanded its omnichannel presence through the launch of the 'IKEA App'.  Notably, it made an 'App' entry in Bangalore and several cities in Gujarat, including Ahmedabad, Surat, and Baroda.  "We are looking forward to open our first city store in Worli, Mumbai within this year."

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