New Delhi, July 5 (TIWN) Day 1 of EORS (End of Reason sale) brought the joy of shopping to over 1.2 million customers who went on a shopping spree, purchasing 4 million products, recording the highest-ever opening day traffic sessions growth for Myntra, at 200 per cent over BAU.

Nearly 53 per cent of first-time customers came from Tier 2-3 and beyond making their first purchase on Myntra, giving the 14th edition a major fillip. In the biggest ever spike, one million new customers installed the Myntra app, making the most of the day 1 value offers.  Key highlights:  1. Customers purchased 2.7 million products during early access;  2. Over 8.5 lakh orders were placed during Early Access, of which nearly 3.5 lakhs are by Myntra Insiders, members of Myntra's loyalty program;  3. A record 1.6 million products sold during the first 12 hours of the sale;  4. A total of 1.3 lakh items from Early Access delivered by July 3;  5. Customers bought 8 Beauty and Personal Care items every second;  The 5 most popular products during the first hour were:  1. US Polo blue solid T-shirt - 5,225  2. Roadster men's grey solid T-shirt - 5,032  3. Lakme Eyeconic Kajal - 4,651  4. Nike men Black Revolution running shoes - 4,095  5. Boat black Airdopes -- 3,053  Myntra witnessed 6 times growth over BAU on the first day, with a majority of shoppers placing orders for men's casual wear, women's western wear, personal care, among others. Shirts, kurtas, dresses, tops, headphones, bras, smartwatches and handbags saw the highest growth over last June.

Men's Jeans and Streetwear ruled the roost among top categories, followed by Women's Westernwear and Ethnic wear, together constituting over 50 per cent of the total sales. During the Early Access customers purchased over 3 million items, mostly comprising T-shirts, kurtas, tops, shirts.  Some of the top brands that have seen maximum scale are Tommy Hilfiger, Levis, Jack&Jones, UCB, H&M, Flying Machine, Nautica, Biba, Vero Moda, ONLY, MANGO, Libas, Varanga, Nike, Puma, Skechers, Crocs, Boat, Apple, Fossil, among others.