TIWN
New Delhi, June 28 (TIWN) Auto major Maruti Suzuki India (MSIL) has announced the expansion of 'Subscription' services to four new cities -- Jaipur, Indore, Mangalore and Mysore.
With the latest additions, Maruti Suzuki's Subscribe services is now available in 19 cities. The company has launched a marketplace model for 'Maruti Suzuki Subscribe' that will serve as a unified platform to offer customised car subscription products through multiple partners at competitive rates. "In its newest form, the 'Maruti Suzuki Subscribe' platform will offer tailor-made products to its customers through three subscription partners namely Orix Auto Infrastructure Services Ltd (Orix), ALD Automotive India (ALD Automotive), and Myles Automotive Technologies Pvt Ltd (Myles)," it said. Besides, it provides the customers an added option of choosing between white or black registration plates. According to Shashank Srivastava, Senior Executive Director (Marketing and Sales), Maruti Suzuki India, "Car subscription is a new and upcoming concept for the Indian market. We are regularly upgrading our Subscribe programme with learnings and feedback from customers. The marketplace model will offer more power to customers to select from a bouquet of options, as per their requirements.
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