New Delhi, June 24 (TIWN): As health consciousness grows among Indians, a large number of people are now reinventing the time-tested goodness of mustard oil in helping people stay fit.

A landmark study conducted by the Harvard School of Medicine with All India Institute of Medical Sciences (AIIMS), New Delhi, and St John Hospital, Bengaluru, revealed that consuming mustard oil as one's primary cooking and deep-frying oil could reduce the risks associated with coronary heart disease by more than 70 per cent.  Today, many eminent cardiologists like Dr S.C. Manchanda unequivocally recommend cold-pressed (also known as Kachchi Ghani) mustard oil for a healthy heart and vascular system - and nutritionists and dieticians too are unanimous in their belief that mustard oil is among the healthiest cooking oils you can find in the market.  Kavita Devgan, a leading nutritionist, dietician and weight management consultant feels that among the plethora of cooking oils available today, it is better to choose natural cold-pressed oils like mustard oil that are rich in Monounsaturated Fatty Acids (MUFA) and Polyunsaturated Fatty Acids (PUFA) but low in Saturated Fatty Acids (SFA).  Umesh Verma, General Manager (Marcom) at Puri Oil Mills Limited (the makers of P Mark Mustard Oil) says: "Speaking at a webinar organized by our company, Ms Devgan had pointed out that cold-pressed mustard oil is, in many ways, a perfect cooking medium in its composition. It has all the right fatty acids in the ideal ratio and is packed with natural vitamins and antioxidants. In our manufacturing processes, we try to keep this natural composition of mustard oil totally intact so that our consumers can enjoy all the nutrients and health benefits that cold-pressed mustard oil promises."  Mustard oil, especially, has zero trans fatty acids (TFA) and that is a vital parameter for health and fitness-conscious consumers.