New Delhi, April 22 (TIWN) IBM on Thursday said that FMCG company Parle Products will leverage its transformative hybrid cloud and AI capabilities to drive growth.

Parle will leverage IBM’s hybrid cloud, security and AI capabilities, along with IBM's business consulting and technology services. This will help Parle get its products, such as Parle-G, the world's top-selling biscuit by volume, to market at the right time and in the right place.

Ajay Chauhan, Executive Director, Parle Products, said, "As the largest biscuit brand provider in India, our priority is meeting the growing demands of Indian consumers. By working with IBM to accelerate our journey to the cloud and strengthen our security posture, we will work to uncover new ways to reduce time-to-market and streamline operations – a significant milestone for us."

By embracing a hybrid cloud-based approach, Parle expects to innovate more quickly – finding new ways to get its products into the homes of consumers, even as the global pandemic creates challenges in the supply chain and mandates that some employees work remotely. Through streamlining operations and achieving greater scalability to meet changing demands, Parle expects to witness business growth in India and beyond.