Bengaluru, Nov 7 (TIWN) The Flipkart Group on Thursday announced a strategic investment in Universal Sportsbiz Pvt Ltd (USPL), a youth-focused fashion brand house.

The Flipkart Group today announced a strategic investment in USPL - a premium youth-focused fashion firm that operates brands like Wrogn - in a bid to strengthen its fashion portfolio.  Through this investment, the Flipkart Group will work closely with the USPL team to deepen product offerings on its platforms.  This is a Series F funding for USPL from the Flipkart Group along with participation from existing investor Accel Partners.

This investment will significantly step-up the online strategy of USPL by strengthening the existing long-standing engagement between USPL and Flipkart Group. 

Founded in 2015, USPL’s brand portfolio includes youth focused brands, across men’s wear and women’s wear, like Wrogn (men’s casual wear brand), Imara (women’s ethnic wear brand), Ms.Taken (women’s western wear brand), Single (men’s casual wear brand) and Wrogn Active (men’s athleisure line). USPL uses celebrity endorsements that fit brand characteristics and provides strong discovery and brand recall among target audience. USPL brands are retailed through ~800 points of sale, with strong presence in both online and offline channels. In offline space, USPL brands are available in large format retail stores, multi brand outlets and Wrogn & Imara exclusive brand stores.