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Sonalika in festive mood, as tractor demand expected to remain buoyant
TIWN
Sonalika in festive mood, as tractor demand expected to remain buoyant
PHOTO : TIWN

New Delhi, Oct 21 (TIWN) Driven by the prevailing market sentiment, tractor major Sonalika is hopeful of healthy sales during the festive season.

On its part, India's largest tractor exporter -- Sonalika -- has registered an overall growth of 5 per cent in Q1.

In June, the company reported a 55 per cent growth, which increased to 71.7 per cent in July and subsequently attained highest ever rise in sales of 80 per cent in August.

Last month, it sold 17,704 units with a 51.4 per cent domestic growth.

In a conversation with IANS, Raman Mittal, Executive Director, Sonalika Group said he expects the farmers' sentiments to remain positive.

"The demand is expected to remain healthy, kindled by higher kharif sowing and a good monsoon coupled with increasing preference of farmers towards mechanisation," Mittal said.

"The festive season is mostly the time when farmers are willing to spend more while looking for competitive deals, and thus we expect the growth trajectory to continue in the festive season."

Accordingly, Mittal pointed out that Sonalika is prepared for the festive season as it contributes around 40-45 per cent of the company's overall annual volumes.

"Looking at the same, our channel partners have already stocked up for the upcoming festive season and have facilitated easy financing options," he said.

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