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80% consumers look forward for festive shopping: Survey
TIWN
TIWN
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New Delhi, Oct 17 (TIWN) The upcoming festive season comes with a hope for the retailers as they have been severely hit by the pandemic. A survey by the Retailers Association of India (RAI) and LitmusWorld shows that around 80 per cent Indian consumers are looking forward to buy products during the upcoming festive season.
The 'Festive Shopping Index 2020' shows that around 75 per cent of the consumers would be shopping online and around 66 per cent would also consider shopping at stand-alone stores and 37 per cent want to visit malls. The survey observed that the trend reflects the rise of omni-channel shopping.
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