New Delhi, June 4 (TIWN) During the time of Covid-19 pandemic when most of enterprises have cut down on traditional marketing and publicity spend, the scope of digital marketing has increased manifold as target audiences are home in social distancing times and remaining online for more hours has become the new normal, some leading digital marketers said on Thursday.

While lockdown has done serious damage to a lot of businesses, there are some for whom it has become an opportunity and digital marketing agencies are one of them.  "With the world being connected via Internet, things were gung-ho in the digital marketing world using the right digital strategies to reach out to people," said Kapil Jain, Founder of Graphitto, a Mumbai-based digital agency.