AGARTALA, April 2 (TIWN) : Due to the consistent rain the Chaitra sell is presently running at a loss in Tripura.

Reportedly, in last few days due to the continuous rain the business is undergoing flop across all subdivisions of Tripura.

However, on Saturday the weather has improved a little, bringing hope to the people.

The Chaitra Sale had begun in state since last week. But at the beginning of the business rain dipressed the businessmen here in state, as due to lack of customers they are unable to make profit in this Chaitra-sale.

However, hopefully, the profit margins of sellers will most probably go up at the impermanent market in Sakuntala Road and other leading markets once the weather moves on.

Already on Saturday, as the rain has given a break, the number of customers has increased as compared to the last few days, according to traders.

Small shopkeepers and whole sellers offered discounts on every purchase in this season. In the marriage seasons, traders of Hawkers Corner have seen good sales.

 It’s worthy to mention here that the Chaitra sale is the most availed and awaited discount sale in markets and malls. Traditionally, as Bengali New Year starts in Baisakh (this falls in mid-April) Chaitra is the last month of Bengali calendar. Bengalis celebrates New Year or Poila Baisakh by combining traditional and modern practices and new clothes is one of the top priorities.