New Delhi, Dec 6 (TIWN) Pluckk, an environment friendly food-tech venture, announced of being certified as a Plastic Neutral Brand.

Pluckk, which is one of the fastest growing D2C brands in the Fruits & Vegetables (FnV) category, will now recycle more plastic than it consumes thereby becoming the first Indian company in FnV space to receive this certification.

This commitment towards being plastic positive is endorsed by ReCircle, which is a resource recovery enterprise working towards a sustainable future, preventing resources from entering landfills and the ocean by recycling, repurposing, and reusing and directing them back into the economy with a vision of ethical circularity.

Commenting on the certification Pratik Gupta, CEO, Pluckk said: "Of the seven billion tonnes of plastic waste that is generated globally, only 10 per cent gets recycled. This leaves a huge scope for companies to act responsibly and work towards bridging that gap. We at Pluckk are delighted to be the 1st F&V brand to be certified as 'Plastic Neutral'".