New Delhi, Oct 13 (TIWN) The small and medium businesses (SMBs) in India find it challenging to bring innovative offerings to market, personalise customer engagements and keep up with demand when meeting customer expectations in the pandemic, a new report said on Tuesday.

Financial management is the top challenge SMB leader respondents personally face when growing their business and maintaining financial growth is the top challenge constraining future business growth, according to leading Cloud software company Salesforce.  Meeting customer expectations is the top constraint on operations for SMB respondents in India.  While reduced customer demand is the top constraint on future growth, applying for financial assistance is the top consideration for the future of the business for the SMBs in the country.