Bengaluru, Oct 4 (TIWN) Over 1 lakh Amazon-enabled local shops, kirana and neighbourhood stores across India will serve customers in the upcoming festive season on the e-commerce platform.

More than 20,000 offline retailers, kirana and local shops from “Local Shops on Amazon” programme will participate in the “Great Indian Festival” sales for the first time.  “The programme is seeing remarkable response from retailers from across India and has scaled rapidly in just 5 months, with more than 40 per cent of the sellers coming from outside the top 10 cities,” the company said in a statement.