The Indian media and entertainment sector is expected to surpass $100 billion by 2030, driven by:

• Digital innovation: The sector is leveraging technology to create new content and reach a wider audience.
• Youth-driven demand: The young population in India is driving demand for fresh and engaging content.
• Creative entrepreneurship: The growth of startups and individual creators is contributing to the sector's expansion.

Key Highlights:

Growth Rate: The sector is projected to grow at a compound annual rate of about 7%, reaching approximately Rs 3,067 billion by 2027.
AVGC-XR Sector: The Animation, Visual Effects, Gaming, Comics, and Extended Reality sector is a key factor behind the creative resurgence, with technology, storytelling, and innovation converging to define the next chapter of the country's media and entertainment growth.
International Viewership: Nearly 25% of total viewership for Indian OTT content comes from international audiences, indicating a growing global demand for Indian content.
Cost Advantage: India offers a 40 to 60% cost advantage in animation and VFX services, backed by a substantial, skilled workforce ² ¹ ³.

Future Outlook:

The government aims to transform the creative economy into a global powerhouse, driven by indigenous talent, technological advancement, and creative entrepreneurship. With its gross value-added share consistently increasing over the past decade, the sector plays a crucial role in value addition and job creation ².