New Delhi, Feb 9 : PhonePe is set to launch the Indus Appstore consumer app on February 21 in the capital.

According to a report by The Economic Times, the Indus Appstore is expected to take place in New Delhi. The report cited people in the know of the plan saying that government officials, startup founders as well as top executives are also likely to attend the launch event.

Indus Appstore transcends the conventional app marketplace. It is built to embody India’s cultural and linguistic diversity, ensuring a seamless, language-centric, and enriched digital experience for every user.

The consumer app will be available in 12 Indian languages and English, ensuring users can explore, discover and download apps in their preferred language.

Indus Appstore eliminates the need for a mandatory email sign-in. Users can seamlessly log in using their phone number, simplifying the onboarding process and making it more accessible.

The app store boasts of an extensive collection of apps across various categories, spanning entertainment, education, finance, social media, and more.

Users can also explore apps through rich media content like app stories and videos, making the app discovery process more engaging and informative.

The launch of the Indus Appstore marks a much-needed shift from the dominance of global app marketplaces, catering to the unique challenges specific to the Indian market.

The platform's no-commission policy is a revolutionary move, providing developers with unprecedented freedom and profitability, paving the way for a fairer revenue-sharing model in the app market.