New Delhi, Jul 20 (TIWN): Netflix has confirmed it is renegotiating deals to put ads on its platform and will launch first in countries that have more mature advertising markets.

Reed Hastings, Co-CEO of Netflix, said that while they lost about one million users instead of two million, the excitement is tempered by the less bad results.  "But looking forward, streaming is working everywhere. Everyone is pouring in. It's definitely the end of linear TV over the next five, 10 years, so I am very bullish on streaming. And then our core drivers are just continuing to improve," he told analysts after the company's earnings call late on Tuesday.         

"But I would say the initial response that we're getting from a brand and advertiser perspective is quite strong. This (ads) is going to start small relative to our total revenue mix, but we think we can grow it to be substantial over a period of time," Peters noted.