New Delhi, Nov 14 (TIWN) In an unparalleled partnership, Myntra announces a strategic collaboration with renowned UK-based fashion marque, Missguided, to retail its products in India on the Myntra platform.

Missguided, one of the UK’s leading fashion-forward online brands, became a global fashion phenomenon among women across several countries, including the USA, France, Australia, and Germany, in a relatively short span of time in a little over a decade. Its key products include figure-hugging dresses, hot to crop tops, snazzy jumpsuits, casual party wear, and comfy nightwear, in both knitted and woven segments, among others. Missguided is popularly known for its smart play with silhouettes, progressive styles, and design-led tailoring across verticals. Myntra will showcase  350 styles from the brand, to begin with, and will be adding new styles every week directly from the UK. Missguided’s range of clothing is available at an average selling price of INR 2500, catering to the mid-premium segment in the category.