Mumbai, Oct 19 (TIWN) Procter & Gamble (P&G) India has announced a Rs 500 crore 'P&G Rural Growth Fund' to accelerate inclusive growth in the Indian rural market.

The rural market is a significant contributor to the growth of the FMCG industry. The opportunities of the rural market are unique and require solutions that are tailor-made to meet the needs and consumer habits of the rural consumer. This new fund is a part of P&G India's 'vGROW' program that focuses on identifying and collaborating with start-ups, small businesses, individuals, and large organisations offering innovative industry-leading business solutions.