Kochi, Nov 24 (TIWN) Gold loan NBFC Muthoot Finance has tied up with Bajaj Allianz General Insurance to provide insurance on gold jewellery as part of their new initiative - "Muthoot Gold Shield", which is backed and powered by insurer's Group Affinity All Risk policy.

The policy provides insurance coverage of gold jewellery for individuals. This is designed to provide insurance coverage of gold jewellery articles for customers of the company at the time of closure of gold loans and release of gold ornaments. It will provide insurance coverage to the customers of Muthoot Finance as a loyalty product.  George Alexander Muthoot, Managing Director, said: “As part of our ongoing customer loyalty programme and social commitment, we are providing customers insurance coverage with an objective to build confidence and help move ahead in life without any fear.”