London, March 30 (TIWN) As COVID-19 pandemic envelopes the world, WhatsApp has seen a 40 per cent increase in usage, according to a study by Kantar, a data and consulting company.

Kantar conducted the largest global study into consumer attitudes, media habits and expectations during the COVID-19 Pandemic. Kantar estimates that for WhatsApp in the early phase of the pandemic usage increases 27 per cent, in mid-phase 41 per cent and countries in the late phase of the pandemic see an increase of 51 per cent.