AGARTALA, Oct 18 (TIWN): “Due to increased prices in gold investment, we were expecting that people would prefer light gold items but with a surprise this year the profits seem increased,” said Arpita Saha, daughter of renowned businessman Gour Chandra Saha who inherited her family business.

She assumed that people have taken this opportunity as an investment and gold has been one of the popular choices for investment.

“People generally purchase new things for their homes during Dhanteras. Not necessarily gold, but people purchase any metal starting from copper to utensils. It is believed that it brings prosperity,” she said.

“Amid gold price hikes, consumers are buying heavy gold items which is a good sign. Gold prices have increased but it shows the whole world’s trust is in gold,” she added. 

Gold prices are rising due to factors like central bank buying, geopolitical tensions, a weakening U.S. dollar, and expectations of lower U.S. interest rates. This has led to a surge in gold's value, with many analysts forecasting further increases in 2025 and 2026, with some projecting prices could reach $5,000 an ounce.