Dubai, Nov 27 (TIWN) With nearly 10,000 hours of live coverage across TV and digital platforms in 200 countries, the 2021 ICC Men's T20 World Cup delivered a record viewership globally, the cricket's global governing body said on Thursday.

The event, the biggest ever cricket tournament to be staged in the UAE and Oman, broke viewership records in several regions, including garnering a record television reach of 167 million, and a record consumption of 15.9 billion minutes in India on the Star India Network, for the highly-anticipated India-Pakistan clash.  The encounter is now the most viewed T20I match in history, exceeding the previous high of the India-West Indies semi-final match from the 2016 edition of the ICC event held in India.  The overall TV consumption for the full tournament in India was recorded at 112 billion minutes, this despite India's early exit from the tournament. Meanwhile, digital consumption for the tournament saw an explosive growth on Disney+ Hotstar in India, adding significantly to the overall television viewership in the market.