Seoul, Nov 28 (TIWN) LG Electronics on Thursday said it will set up a new business unit in the United States to seek future growth opportunities.

LG’s North American Innovation Center will be based in Silicon Valley, California, with the task of exploring new business opportunities and cooperating with leading tech firms there, the company said.  Rhee Sokwoo, who served as an associate director at the US National Institute of Standards and Technology (NIST), will head the centre, it added.  In its latest reconfiguration of business units, LG also announced that it will establish a business incubation centre to support various new business opportunities, reports Yonhap news agency.  LG will also set up “CX Lab” that will be managed directly under the CEO to bolster design capability related with user experience.